OpenTrack is a sports partnership agency for the teams, clubs, and athletes that big agencies overlook. We connect them with brands that share their values, and we handle the work of making those partnerships happen.

Meet the Founder

Joey Olmstead

OpenTrack started on the sidelines. On Bainbridge Island, I volunteered at Bainbridge Island FC tournaments and interned with Good Play America, two organizations that are now OpenTrack clients.

I'm a senior at the University of San Francisco focused on sports marketing. I've worked in brand partnerships at Blue Wire, a sports podcast network with athlete-hosted shows, building ad proposals, marketing materials, and case studies that showed brands what their partnerships delivered.

I started OpenTrack because local teams and rising athletes have real communities behind them, and the right brands should be able to find them.

What We Bring

• Partnership experience: proposals, pitch materials, and results reporting built on real agency work.

• Community roots: we've worked the sidelines, not just pitched from them.

• Values-first matching: we only pair you with brands that fit who you are.